iPay See d.o.o. is the first electronic money institution in Serbia licensed by the Decision adopted on October 13, 2016 by the Executive Board of the National Bank of Serbia and registered in the Register of electronic money institution under number 600.

iPay aims to enable safe and easy issuing, using and accepting of electronic money as well as payment operations under favourable conditions in Serbian market.

Through the large network of distributors and agents, iPay facilitates access to the financial market of Serbia and promotes the development of domestic e-commerce.